Case Study : Holganix – Increase Overall Sales and Gain Market Share

The Challenge

Successfully market a microbial product with achievements in the turf and lawn industry to producers across the United States growing various crops.

Our Approach

Showcase the importance of soil health for many generations to come, by conducting trials on highly influential farms and setting up distributors in key areas across various locations throughout the United States in 2018.

After 2018, continue to introduce Holganix to the target market through various forms of marketing including daily ads, grower meetings across the country, online video webinars, and informative podcasts that drive producers to purchase the product.

The Results

75%

Acre Increase Year-Over-Year!

Van Trump Ag Solutions Outperformed All Historical Sales Averages

Minimized Cost of Customer Acquisition, While Increasing Amount of Leads

50% Year-Over-Year Distributor Growth

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